Syammafudzh Ghazali with his fellow students at the University of Gajah Mada, Yogyakarta, chose to make mushroom burgers. Why burgers are selected? Because the burgers are Caucasians food that is now unpopular in Indonesia. Only this time, synonymous with food burger meat mixture. And could have a burger stuffed with other ingredients, like mushrooms. "If diliat of segmentation, there are five categories of targeted products," said Sham, calling in Yogyakarta.
First he argues, among vegetarians who want to enjoy a burger. Both of the kids who usually like burgers, mushrooms are rich in protein but low in fat. Furthermore, obese people, and women, and to five elderly people who are usually afraid to eat meat because of cholesterol.
Making herb patty of mushrooms with the flavor and the right composition experiment took about 3 months. In addition, bread and mayonnaise were chosen must match. Chewy taste of mushroom patty blended with soft bread, plus mayonnaise make these burgers taste better. If you eat less satisfied mini size, you can order a medium-size or jumbo. In addition to burgers, there are also sandwiches, hot sausage, and crispy masruum.
Since opening this business in March 2010, Sham immediately offered the concept of business opportunity (BO) to expand its business. He has two bids, that is the type franchise / BO (Rp 8 million, wooden carts and $ 10 million, plated stainless steel carts and master franchise (price of USD 50 million). In addition to wagon models, for BO there are also forms of outlets such as corner cafes . The shape of this outlet royalty fee of Rp. 20 million. With Corner concept, cooking of processed mushrooms provided too much. "Approximately 13-14 cuisine which is a development from the menu on the wagon," said Sham.
Sham enthusiastic, good business prospects. Because, just a few days just open a day he could spend a minimum of 100 pieces patty. Raw material supply constraints do not exist, because Syria has its own mushroom farm.
It was in production that is often constrained. For example from the production of products for the stock to make 400 for 4 days. But it turns out in two days is up, but they were all students. "Or we make 200 patty takes two nights but three days is up. Eat only briefly, but cute hard," Sham said laughing.
The result, though business has been running for several months but Syria has managed to have three outlets. Two outlets in the area and Condongcatur Yogyakarta Mataram ditch a corner. In addition, Syria also managed to attract buyers who opened outlets BO in Solo, Central Java. He bought a master franchise, so it could open five carts in the region.
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