United States dream of owning a Jurassic Park, while Indonesia already have their own Jurassic Park. Jurassic Park is the Komodo National Park in East Nusa Tenggara. This was disclosed by Director General of Marketing Kemenbudpar Nirwandar in Philip Kotler in the MIM Campus Hall, Jakarta, Friday (1/7/2011).
"One of the world, pre-historic animals are still there. Therefore, there is one idea and the idea of the marketeers. The government can not work without the help of other parties. So this is his idea of Komodo, 'The Real Wonder of the World'," he said.
The launch campaign program "Komodo: The Real Wonder of the World" to invite the participation of stakeholders and the public in the conservation of Komodo National Park, as well as forming community Komodo lover, "Friends of Komodo", both at the individual and corporate in Indonesia and abroad.
"Komodo is one of wonder in Indonesia. This year 'The Real of Wonder' his dragons. Next year maybe Flores," Sapta said.
In the campaign launch "Komodo: The Real Wonder of the World" was also attended by company officials on state-owned, private, editor in chief of the mass media, Asita, celebrities, and the general public than among the youth, women, and the netizen.
"With this campaign, we'll go international to Chicago and Australia, which is our markets. We will promote Komodo," Sapta said.
He added that the promotion of the Park should be in the future can be stimulating the economy. Thus, he continued, could provide the economic impacts to local communities.
"Tourists who come definitely shopping, ranging from food, buy souvenirs, to transportation. So we support, I said to Mr. Hermawan (Founder & CEO MarkPlus, Inc.) in order to do this alone, led to other things," Sapta said.
According to Seven, later Indonesia could be other unique wildlife, such as the tarsiers of Sulawesi, a program created for promotional campaigns.
Hermawan Kartajaya as Founder & CEO MarkPlus, Inc. and Special Ambassador for Indonesian Tourism said that the campaign stems from dicoretnya Kemenbudpar as an Official Supporting Committee of the selection of 7 Wonders of Nature www.new7wonders.com version. At that time, the Park became one of the nominations.
"When in surprise and shock, Budpar contact me. I said, 'Let us crossed out,'" he said.
Then, the MarkPlus, Inc. collects several people who have concern for the dragons, as well as some among the influencers of youth, women, and the netizen. From the meeting produced some activity ideas for campaigns. One is the "Concert of Komodo" held together KompasTV marketeers.
"The concert will be held in Bali Komodo. Why did we choose Bali because Bali is a hub to the dragons," said Hermawan.
In addition to concert music, other programs are Komodo Nights in Chicago and Sydney. Hermawan also explained the five things that will be appointed as the promotion of the Park, namely the aspect of nature, underwater, wildlife, culture, and sustainability.
There is also the Komodo Apps Challenge, the race of mobile application development to promote the Park. The contest is open to the general public who want to develop applications of BlackBerry, Android, and iPhone / iPad.
Besides launching a campaign program "Komodo: The Real Wonder of the World", the audience is also invited to join the "Friends of Komodo." The purpose of the "Friends of Komodo" is to help promote the Park to the world and invites public participation for the conservation of dragons.
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